About Mirabella

Mirabella Beauty was established in 2002, bringing the world of prestige cosmetics to the salon industry and creating a one-stop shop for all things beauty. Since 2007, Amber Bowen Smith, has led creative and development based on her belief that beauty is a lifestyle and not just a product. Under her savvy direction Mirabella products are high-performance, created with the latest technology to deliver a lightweight makeup style that is fresh, balanced and comfortable to wear.

Our brand philosophy is:

TRUE TO YOU – Be comfortable, confident and beautiful in your personal makeup style.

NO IMITATIONS – We promise to provide products that perform. Mirabella is a curated collection of beauty products...the best of the best. No fillers or substitutes.

BEAUTY IS A LIFESTYLE – We believe that products can be fashion forward but also good for you. Our entire product lineup is Paraben-free, Gluten-free, and Talc-free. All formulas are infused with skin-loving antioxidants, vitamins and minerals.

Today, the modern woman plays many roles. For women who wake up feeling girly one day and glam the next, Mirabella truly offers makeup with personality.

Amber Bowen Smith

Creative Director

abowen@mirabellabeauty.com